LMN: Secret Tapes of O.J. Case

Never before released interview tapes of O.J. Simpson opened the opportunity to explore how these recordings and typography could come together in a new, yet familiar way. The process led to an interesting play on typography resolving into one of the most infamous photographs of the ‘90s. Reimagining new ways of presenting familiar content is one of many fascinating angles we investigated in developing this spot.

Category: On-air